> Node: Google Business Profile (`google_business_profile`) · Action · v1 > Category: Marketing · Credentials: Google Business Profile OAuth2 API (`googleBusinessProfileOAuth2Api`) > Updated: 2026-08-16 # Google Business Profile > Manage posts and reviews on Google Business Profile. ## Overview Google Business Profile tool manages local posts and customer reviews via the Google My Business API. Post operations: create (STANDARD/EVENT/OFFER/ALERT types with date/time/CTA fields), delete, get by resource name, get all with pagination, update with auto-generated updateMask. Review operations: get a review by resource name or ID, get all reviews with pagination, reply to a review, delete a reply. Uses three different API domains: mybusiness.googleapis.com/v4 for posts/reviews, mybusinessaccountmanagement.googleapis.com/v1 for accounts, mybusinessbusinessinformation.googleapis.com/v1 for locations. **Category:** Marketing **Tool Name:** `google_business_profile` **Version:** 1 **Appearance:** Icon: `lucide-Target` | Color: `#4285F4` ## Node Type **Action** — processes input items and produces output ## Input / Output | Direction | Port(s) | |-----------|--------| | Input | `Input` | | Output | `Output`, `Error` | ## Credentials This tool requires **Google Business Profile OAuth2 API** credentials. See the [Credentials Guide](https://busybot.net/credentials/google-business-profile-oauth2-api/) for setup instructions. ### Resources | Resource | Value | |----------|-------| | Post | `post` | | Review | `review` | ### Operations Each resource has its own Operation list, and both reuse `get` and `getAll`. Pick the resource first, then the operation. | Resource | Operation | Value | Description | |----------|-----------|-------|-------------| | Post | Create | `create` | Create a new post on Google Business Profile. | | Post | Delete | `delete` | Delete an existing post. | | Post | Get | `get` | Retrieve details of a specific post. | | Post | Get Many | `getAll` | Retrieve multiple posts for a business location. | | Post | Update | `update` | Update an existing post. | | Review | Delete Reply | `deleteReply` | Delete a reply to a review. | | Review | Get | `get` | Retrieve details of a specific review. | | Review | Get Many | `getAll` | Retrieve multiple reviews for a business location. | | Review | Reply | `reply` | Reply to a customer review. | ### Parameters Everything is addressed by Google resource name: an account is `accounts/{accountId}`, a location is `accounts/{accountId}/locations/{locationId}`, and a post is `accounts/{accountId}/locations/{locationId}/localPosts/{postId}`. Account, Location, Post, Review, Summary, Title and Reply all accept expressions. #### All Operations | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Authentication | `options` | No | `oAuth2` | Authentication method to use. | | | | | | Options: `oAuth2` (OAuth2, recommended), `serviceAccount` | | Google Account (`credentialId`) | `credential` | No | — | Connect or select your Google account. _(shown when Authentication is `oAuth2`)_ | | Service Account Email | `string` | Yes | — | The email address of the Google service account. _(shown when Authentication is `serviceAccount`)_ | | Private Key (`serviceAccountPrivateKey`) | `string` | Yes | — | The private key from the service account JSON key file. Paste the whole PEM block, BEGIN and END lines included. _(shown when Authentication is `serviceAccount`)_ | | Max Concurrency | `number` | No | `5` | Maximum number of items to process concurrently (1–20). | #### Post: Create | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name (e.g. accounts/0123456789). | | Location | `string` | Yes | — | The specific location resource name (e.g. accounts/0123456789/locations/0123456789). | | Post Type (`postType`) | `options` | Yes | `STANDARD` | The type of post to create. It decides which of the fields below appear. | | | | | | Options: `STANDARD` (text and optional CTA), `EVENT` (title plus start/end date-time), `OFFER` (event, CTA and optional coupon), `ALERT` | | Summary | `string` | Yes | — | The main text of the post. | | Title | `string` | Yes | — | The event or offer title. _(shown when Post Type is `EVENT`, `OFFER`)_ | | Start Date and Time (`startDateTime`) | `dateTime` | Yes | — | The start date and time of the event (ISO 8601). Converted to Google nested date+time format. _(shown when Post Type is `EVENT`)_ | | End Date and Time (`endDateTime`) | `dateTime` | Yes | — | The end date and time of the event (ISO 8601). Converted to Google nested date+time format. _(shown when Post Type is `EVENT`)_ | | Start Date (`startDate`) | `string` | Yes | — | The start date of the offer (YYYY-MM-DD). _(shown when Post Type is `OFFER`)_ | | End Date (`endDate`) | `string` | Yes | — | The end date of the offer (YYYY-MM-DD). _(shown when Post Type is `OFFER`)_ | | Alert Type (`alertType`) | `options` | Yes | `COVID_19` | The sub-type of the alert. _(shown when Post Type is `ALERT`)_ | | | | | | Options: `COVID_19` | | Additional Options (`additionalOptions`) | `collection` | No | `{}` | Optional additional fields for the post. | | — Language (`languageCode`) | `string` | No | — | The language code of the post content. | | — Call to Action Type (`callToActionType`) | `options` | No | `ACTION_TYPE_UNSPECIFIED` | The type of call to action (not applicable to OFFER posts). | | | | | | Options: `ACTION_TYPE_UNSPECIFIED`, `BOOK`, `CALL`, `LEARN_MORE`, `ORDER`, `SHOP`, `SIGN_UP` | | — Call to Action URL (`callToActionUrl`) | `string` | No | — | The URL that users are sent to when clicking through the promotion. | | — Coupon Code (`couponCode`) | `string` | No | — | The coupon code for the offer (OFFER posts only). | | — Redeem Online URL (`redeemOnlineUrl`) | `string` | No | — | Link to redeem the offer (OFFER posts only). | | — Terms and Conditions (`termsConditions`) | `string` | No | — | The terms and conditions of the offer (OFFER posts only). | #### Post: Delete | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below. | | Post (`post`) | `string` | Yes | — | The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}. | #### Post: Get | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below. | | Post (`post`) | `string` | Yes | — | The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}. | #### Post: Get Many | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name (e.g. accounts/0123456789). | | Location | `string` | Yes | — | The specific location resource name (e.g. accounts/0123456789/locations/0123456789). | | Return All | `boolean` | No | `false` | Whether to return all results or limit to a maximum number. | | Limit | `number` | No | `20` | Maximum number of results to return. _(shown when Return All is `false`)_ | #### Post: Update | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below. | | Post (`post`) | `string` | Yes | — | The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}. | | Fields to Update (`additionalFields`) | `collection` | No | `{}` | The fields to update. An updateMask is auto-generated from the keys you provide, so only the fields you add are changed. | | — Summary (`summary`) | `string` | No | — | The main text of the post. | | — Language (`languageCode`) | `string` | No | — | The language code of the post content. | | — Call to Action Type (`callToActionType`) | `options` | No | `ACTION_TYPE_UNSPECIFIED` | The type of call to action. | | | | | | Options: `ACTION_TYPE_UNSPECIFIED`, `BOOK`, `GET_OFFER` (deprecated — use the OFFER post type instead), `LEARN_MORE`, `ORDER`, `SHOP`, `SIGN_UP` | | — Call to Action URL (`url`) | `string` | No | — | The URL that users are sent to when clicking through the promotion. | | — Start Date and Time (`startDateTime`) | `dateTime` | No | — | The start date and time of the event. | | — End Date and Time (`endDateTime`) | `dateTime` | No | — | The end date and time of the event. | | — Title (`title`) | `string` | No | — | The event or offer title. | | — Start Date (`startDate`) | `string` | No | — | The start date of the offer. | | — End Date (`endDate`) | `string` | No | — | The end date of the offer. | | — Coupon Code (`couponCode`) | `string` | No | — | The coupon code for the offer. | | — Redeem Online URL (`redeemOnlineUrl`) | `string` | No | — | Link to redeem the offer. | | — Terms and Conditions (`termsConditions`) | `string` | No | — | The terms and conditions of the offer. | #### Review: Get | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. | | Location | `string` | Yes | — | The specific location resource name. | | Review (`review`) | `string` | Yes | — | The full review resource name or the review ID portion after "reviews/". | #### Review: Get Many | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. | | Location | `string` | Yes | — | The specific location resource name. | | Return All | `boolean` | No | `false` | Whether to return all results or limit to a maximum number. | | Limit | `number` | No | `20` | Maximum number of results to return. _(shown when Return All is `false`)_ | #### Review: Reply | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. | | Location | `string` | Yes | — | The specific location resource name. | | Review (`review`) | `string` | Yes | — | The full review resource name or the review ID portion after "reviews/". | | Reply (`reply`) | `string` | No | — | The body of the reply (up to 4096 characters). | #### Review: Delete Reply | Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | Account | `string` | Yes | — | The Google Business Profile account resource name. | | Location | `string` | Yes | — | The specific location resource name. | | Review (`review`) | `string` | Yes | — | The full review resource name or the review ID portion after "reviews/". | ## Output Data Results are **merged onto the input item's JSON** at the top level — the fields the item already carried survive, and a result field with the same name overwrites the item's value. **Binary data on the input item is not forwarded**: if a downstream node needs a file from further upstream, branch around this node rather than through it. | Operation | Output | |-----------|--------| | Post Get Many, Review Get Many | **One output item per post or review.** With Return All on, the node keeps paging until Google runs out of records. | | Post Create, Post Get, Post Update, Review Get, Review Reply | One output item carrying the returned post or review. | | Post Delete, Review Delete Reply | One output item carrying `success: true` — Google answers these with no content. | A listing that comes back empty still emits the input item unchanged, so an empty result reads as an item with no post or review fields on it rather than a missing item. Post Update with no fields selected also returns `success: true` without calling Google at all. ## Usage Examples - Create a standard post on a business location - Create an event post with start and end date/time - Create an offer post with coupon code - Delete a post by its resource name - Get a post by resource name - List all posts for a business location - Update a post summary or call-to-action - Get a customer review by resource name - List all reviews for a business location - Reply to a customer review - Delete a reply to a review ## Example Configuration Publish a standard post with a Learn More button: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "create", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "postType": "STANDARD", "summary": "{{ $json.announcement }}", "additionalOptions": { "languageCode": "en-US", "callToActionType": "LEARN_MORE", "callToActionUrl": "https://example.com/news" } } } ``` Publish an event post with a start and end time: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "create", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "postType": "EVENT", "summary": "Join us for our grand opening celebration!", "title": "Grand Opening Event", "startDateTime": "2026-06-15T10:00:00Z", "endDateTime": "2026-06-15T18:00:00Z", "additionalOptions": { "languageCode": "en-US", "callToActionType": "LEARN_MORE", "callToActionUrl": "https://example.com/event" } } } ``` Publish an offer post with a coupon code: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "create", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "postType": "OFFER", "summary": "Limited time offer - 20% off all items!", "title": "Summer Sale", "startDate": "2026-06-01", "endDate": "2026-06-30", "additionalOptions": { "languageCode": "en-US", "couponCode": "SUMMER20", "redeemOnlineUrl": "https://example.com/redeem", "termsConditions": "Valid until June 30. Cannot be combined with other offers." } } } ``` Publish an alert post: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "create", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "postType": "ALERT", "summary": "We are following all safety protocols for your protection.", "alertType": "COVID_19", "additionalOptions": { "languageCode": "en-US" } } } ``` Change a post's text and call-to-action: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "update", "account": "accounts/123456789", "post": "accounts/123456789/locations/987654321/localPosts/abc123", "additionalFields": { "summary": "Updated post content with new information", "callToActionType": "ORDER", "url": "https://example.com/order" } } } ``` List a location's posts, one item each: ```json { "type": "google_business_profile", "parameters": { "resource": "post", "operation": "getAll", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "returnAll": false, "limit": 10 } } ``` Pull every review for a location: ```json { "type": "google_business_profile", "parameters": { "resource": "review", "operation": "getAll", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "returnAll": true } } ``` Reply to the review an upstream node just produced: ```json { "type": "google_business_profile", "parameters": { "resource": "review", "operation": "reply", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "review": "{{ $json.name }}", "reply": "Thank you for your feedback! We're glad you enjoyed your visit." } } ``` Remove a reply: ```json { "type": "google_business_profile", "parameters": { "resource": "review", "operation": "deleteReply", "account": "accounts/123456789", "location": "accounts/123456789/locations/987654321", "review": "xyz789" } } ``` ### Error Handling | Mode | Behavior | |------|----------| | **stop** | Halts workflow on first error | | **continue** | Skips failed items, passes successful ones through | | **errorPort** | Routes failed items to Error output port | ## Tips Create, update, delete posts and manage customer reviews on Google Business Profile. - **Location includes the account prefix.** Enter the full `accounts/{accountId}/locations/{locationId}` resource name; the node works out the relative path it needs. - **Review accepts either form.** Give the full review resource name or just the ID that follows `reviews/` — both work. - **Post Type changes the required fields.** EVENT needs a title plus start and end date-time; OFFER needs a title plus start and end dates; ALERT needs an alert type. Switching type after filling the fields leaves the unused ones behind, and they are ignored. - **Update only touches what you list.** The fields you add to Fields to Update are the only ones sent, and adding none returns success without calling Google. - **A review has one reply.** Reply writes the reply text for that review, and Delete Reply removes it again. - **Two ways to authenticate.** OAuth2 connects an account interactively; the service account option takes an email and PEM private key instead, which suits unattended runs.