Google Business Profile

Manage posts and reviews on Google Business Profile.

Overview

Google Business Profile tool manages local posts and customer reviews via the Google My Business API. Post operations: create (STANDARD/EVENT/OFFER/ALERT types with date/time/CTA fields), delete, get by resource name, get all with pagination, update with auto-generated updateMask. Review operations: get a review by resource name or ID, get all reviews with pagination, reply to a review, delete a reply. Uses three different API domains: mybusiness.googleapis.com/v4 for posts/reviews, mybusinessaccountmanagement.googleapis.com/v1 for accounts, mybusinessbusinessinformation.googleapis.com/v1 for locations.

Category: Marketing
Tool Name: google_business_profile
Version: 1

Appearance: Icon: lucide-Target | Color: #4285F4

Node Type

Action — processes input items and produces output

Input / Output

Direction	Port(s)
Input	Input
Output	Output, Error

Credentials

This tool requires Google Business Profile OAuth2 API credentials. See the Credentials Guide for setup instructions.

Resources

Resource	Value
Post	post
Review	review

Operations

Each resource has its own Operation list, and both reuse get and getAll. Pick the resource first, then the operation.

Resource	Operation	Value	Description
Post	Create	create	Create a new post on Google Business Profile.
Post	Delete	delete	Delete an existing post.
Post	Get	get	Retrieve details of a specific post.
Post	Get Many	getAll	Retrieve multiple posts for a business location.
Post	Update	update	Update an existing post.
Review	Delete Reply	deleteReply	Delete a reply to a review.
Review	Get	get	Retrieve details of a specific review.
Review	Get Many	getAll	Retrieve multiple reviews for a business location.
Review	Reply	reply	Reply to a customer review.

Parameters

Everything is addressed by Google resource name: an account is accounts/{accountId}, a location is accounts/{accountId}/locations/{locationId}, and a post is accounts/{accountId}/locations/{locationId}/localPosts/{postId}. Account, Location, Post, Review, Summary, Title and Reply all accept expressions.

All Operations

Parameter	Type	Required	Default	Description
Authentication	options	No	oAuth2	Authentication method to use.
				Options: oAuth2 (OAuth2, recommended), serviceAccount
Google Account (credentialId)	credential	No	—	Connect or select your Google account. (shown when Authentication is oAuth2)
Service Account Email	string	Yes	—	The email address of the Google service account. (shown when Authentication is serviceAccount)
Private Key (serviceAccountPrivateKey)	string	Yes	—	The private key from the service account JSON key file. Paste the whole PEM block, BEGIN and END lines included. (shown when Authentication is serviceAccount)
Max Concurrency	number	No	5	Maximum number of items to process concurrently (1–20).

Post: Create

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name (e.g. accounts/0123456789).
Location	string	Yes	—	The specific location resource name (e.g. accounts/0123456789/locations/0123456789).
Post Type (postType)	options	Yes	STANDARD	The type of post to create. It decides which of the fields below appear.
				Options: STANDARD (text and optional CTA), EVENT (title plus start/end date-time), OFFER (event, CTA and optional coupon), ALERT
Summary	string	Yes	—	The main text of the post.
Title	string	Yes	—	The event or offer title. (shown when Post Type is EVENT, OFFER)
Start Date and Time (startDateTime)	dateTime	Yes	—	The start date and time of the event (ISO 8601). Converted to Google nested date+time format. (shown when Post Type is EVENT)
End Date and Time (endDateTime)	dateTime	Yes	—	The end date and time of the event (ISO 8601). Converted to Google nested date+time format. (shown when Post Type is EVENT)
Start Date (startDate)	string	Yes	—	The start date of the offer (YYYY-MM-DD). (shown when Post Type is OFFER)
End Date (endDate)	string	Yes	—	The end date of the offer (YYYY-MM-DD). (shown when Post Type is OFFER)
Alert Type (alertType)	options	Yes	COVID_19	The sub-type of the alert. (shown when Post Type is ALERT)
				Options: COVID_19
Additional Options (additionalOptions)	collection	No	{}	Optional additional fields for the post.
— Language (languageCode)	string	No	—	The language code of the post content.
— Call to Action Type (callToActionType)	options	No	ACTION_TYPE_UNSPECIFIED	The type of call to action (not applicable to OFFER posts).
				Options: ACTION_TYPE_UNSPECIFIED, BOOK, CALL, LEARN_MORE, ORDER, SHOP, SIGN_UP
— Call to Action URL (callToActionUrl)	string	No	—	The URL that users are sent to when clicking through the promotion.
— Coupon Code (couponCode)	string	No	—	The coupon code for the offer (OFFER posts only).
— Redeem Online URL (redeemOnlineUrl)	string	No	—	Link to redeem the offer (OFFER posts only).
— Terms and Conditions (termsConditions)	string	No	—	The terms and conditions of the offer (OFFER posts only).

Post: Delete

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below.
Post (post)	string	Yes	—	The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}.

Post: Get

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below.
Post (post)	string	Yes	—	The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}.

Post: Get Many

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name (e.g. accounts/0123456789).
Location	string	Yes	—	The specific location resource name (e.g. accounts/0123456789/locations/0123456789).
Return All	boolean	No	false	Whether to return all results or limit to a maximum number.
Limit	number	No	20	Maximum number of results to return. (shown when Return All is false)

Post: Update

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name. Used for context only; the post resource name is specified in Post below.
Post (post)	string	Yes	—	The full post resource name in the format accounts/{accountId}/locations/{locationId}/localPosts/{postId}.
Fields to Update (additionalFields)	collection	No	{}	The fields to update. An updateMask is auto-generated from the keys you provide, so only the fields you add are changed.
— Summary (summary)	string	No	—	The main text of the post.
— Language (languageCode)	string	No	—	The language code of the post content.
— Call to Action Type (callToActionType)	options	No	ACTION_TYPE_UNSPECIFIED	The type of call to action.
				Options: ACTION_TYPE_UNSPECIFIED, BOOK, GET_OFFER (deprecated — use the OFFER post type instead), LEARN_MORE, ORDER, SHOP, SIGN_UP
— Call to Action URL (url)	string	No	—	The URL that users are sent to when clicking through the promotion.
— Start Date and Time (startDateTime)	dateTime	No	—	The start date and time of the event.
— End Date and Time (endDateTime)	dateTime	No	—	The end date and time of the event.
— Title (title)	string	No	—	The event or offer title.
— Start Date (startDate)	string	No	—	The start date of the offer.
— End Date (endDate)	string	No	—	The end date of the offer.
— Coupon Code (couponCode)	string	No	—	The coupon code for the offer.
— Redeem Online URL (redeemOnlineUrl)	string	No	—	Link to redeem the offer.
— Terms and Conditions (termsConditions)	string	No	—	The terms and conditions of the offer.

Review: Get

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name.
Location	string	Yes	—	The specific location resource name.
Review (review)	string	Yes	—	The full review resource name or the review ID portion after “reviews/”.

Review: Get Many

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name.
Location	string	Yes	—	The specific location resource name.
Return All	boolean	No	false	Whether to return all results or limit to a maximum number.
Limit	number	No	20	Maximum number of results to return. (shown when Return All is false)

Review: Reply

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name.
Location	string	Yes	—	The specific location resource name.
Review (review)	string	Yes	—	The full review resource name or the review ID portion after “reviews/”.
Reply (reply)	string	No	—	The body of the reply (up to 4096 characters).

Review: Delete Reply

Parameter	Type	Required	Default	Description
Account	string	Yes	—	The Google Business Profile account resource name.
Location	string	Yes	—	The specific location resource name.
Review (review)	string	Yes	—	The full review resource name or the review ID portion after “reviews/”.

Output Data

Results are merged onto the input item’s JSON at the top level — the fields the item already carried survive, and a result field with the same name overwrites the item’s value. Binary data on the input item is not forwarded: if a downstream node needs a file from further upstream, branch around this node rather than through it.

Operation	Output
Post Get Many, Review Get Many	One output item per post or review. With Return All on, the node keeps paging until Google runs out of records.
Post Create, Post Get, Post Update, Review Get, Review Reply	One output item carrying the returned post or review.
Post Delete, Review Delete Reply	One output item carrying success: true — Google answers these with no content.

A listing that comes back empty still emits the input item unchanged, so an empty result reads as an item with no post or review fields on it rather than a missing item. Post Update with no fields selected also returns success: true without calling Google at all.

Usage Examples

• Create a standard post on a business location
• Create an event post with start and end date/time
• Create an offer post with coupon code
• Delete a post by its resource name
• Get a post by resource name
• List all posts for a business location
• Update a post summary or call-to-action
• Get a customer review by resource name
• List all reviews for a business location
• Reply to a customer review
• Delete a reply to a review

Example Configuration

Publish a standard post with a Learn More button:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "create",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "postType": "STANDARD",
    "summary": "{{ $json.announcement }}",
    "additionalOptions": {
      "languageCode": "en-US",
      "callToActionType": "LEARN_MORE",
      "callToActionUrl": "https://example.com/news"
    }
  }
}

Publish an event post with a start and end time:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "create",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "postType": "EVENT",
    "summary": "Join us for our grand opening celebration!",
    "title": "Grand Opening Event",
    "startDateTime": "2026-06-15T10:00:00Z",
    "endDateTime": "2026-06-15T18:00:00Z",
    "additionalOptions": {
      "languageCode": "en-US",
      "callToActionType": "LEARN_MORE",
      "callToActionUrl": "https://example.com/event"
    }
  }
}

Publish an offer post with a coupon code:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "create",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "postType": "OFFER",
    "summary": "Limited time offer - 20% off all items!",
    "title": "Summer Sale",
    "startDate": "2026-06-01",
    "endDate": "2026-06-30",
    "additionalOptions": {
      "languageCode": "en-US",
      "couponCode": "SUMMER20",
      "redeemOnlineUrl": "https://example.com/redeem",
      "termsConditions": "Valid until June 30. Cannot be combined with other offers."
    }
  }
}

Publish an alert post:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "create",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "postType": "ALERT",
    "summary": "We are following all safety protocols for your protection.",
    "alertType": "COVID_19",
    "additionalOptions": {
      "languageCode": "en-US"
    }
  }
}

Change a post’s text and call-to-action:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "update",
    "account": "accounts/123456789",
    "post": "accounts/123456789/locations/987654321/localPosts/abc123",
    "additionalFields": {
      "summary": "Updated post content with new information",
      "callToActionType": "ORDER",
      "url": "https://example.com/order"
    }
  }
}

List a location’s posts, one item each:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "post",
    "operation": "getAll",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "returnAll": false,
    "limit": 10
  }
}

Pull every review for a location:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "review",
    "operation": "getAll",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "returnAll": true
  }
}

Reply to the review an upstream node just produced:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "review",
    "operation": "reply",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "review": "{{ $json.name }}",
    "reply": "Thank you for your feedback! We're glad you enjoyed your visit."
  }
}

Remove a reply:

{
  "type": "google_business_profile",
  "parameters": {
    "resource": "review",
    "operation": "deleteReply",
    "account": "accounts/123456789",
    "location": "accounts/123456789/locations/987654321",
    "review": "xyz789"
  }
}

Error Handling

Mode	Behavior
stop	Halts workflow on first error
continue	Skips failed items, passes successful ones through
errorPort	Routes failed items to Error output port

Tips

Create, update, delete posts and manage customer reviews on Google Business Profile.

• Location includes the account prefix. Enter the full accounts/{accountId}/locations/{locationId} resource name; the node works out the relative path it needs.
• Review accepts either form. Give the full review resource name or just the ID that follows reviews/ — both work.
• Post Type changes the required fields. EVENT needs a title plus start and end date-time; OFFER needs a title plus start and end dates; ALERT needs an alert type. Switching type after filling the fields leaves the unused ones behind, and they are ignored.
• Update only touches what you list. The fields you add to Fields to Update are the only ones sent, and adding none returns success without calling Google.
• A review has one reply. Reply writes the reply text for that review, and Delete Reply removes it again.
• Two ways to authenticate. OAuth2 connects an account interactively; the service account option takes an email and PEM private key instead, which suits unattended runs.